Colour and emotions in marketing

Not only the color of the food itself but also that of everything in the eater's field of vision can affect this.

Colour and emotions in marketing

Page 2 Poetry can make people swoon, and a shocking image can enrage people to action.

Misconceptions around the psychology of color

But one of the lesser-known, but no less powerful, ways to invoke emotion is through colour. There is much written about colour theoryand you only need to look at the world around you to see — and feel — its impact.

While the discipline of colour theory is broad, this article will teach you the fundamentals in a single, quick-reference source. But before we delve into the emotional nuances of 12 separate colours, we need to first make a quick note about vibrancy.

Color psychology - Wikipedia

The tricky part about vibrancy is that, just like each individual colour has its own properties, so does each shade of the same colour.

While light green and dark green have more in common than green and purple, they will still have smaller, more subtly different effects on the user. As a general rule, though, brighter shades tend to be more energetic, while darker shades feel more relaxing.

The brighter shades of calls-to-action attract the eye, while the darker shades in backgrounds help create an immersive effect.

Colour and emotions in marketing

Now on to the impact of different colours on viewers Red Used here, red is playful and stimulating Passionate, aggressive, important As a dominating colour, red adds gravity and heightened awareness — quite literally, as the colour increases blood circulation, breathing rates, and metabolism.

Red can take on a variety of meanings, associated with both love and war, but the unifying factor in all meanings is a sense of importance.

Psychological Properties Of Colours - Colour Affects They relate respectively to the body, the mind, the emotions and the essential balance between these three.
Color Psychology: The Psychological Effects of Colors The most notable points in his images are the supremacy of blue across both genders and the disparity between groups on purple.
Color Wheel Pro: Color Meaning The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to color psychology as well as some more accepted and proven elements.

Think of the red carpet. Red is a colour best used cautiously. Its knack for attracting attention makes it a priceless tool for designers, but used excessively it will inhibit relaxation.


Lighter shades emphasise the energetic aspects of red — including youthfulness — while darker shades emphasise power, and even durability, such as a brick wall. The landing page for the game design company Playtika has an aggressive but potent flair.

Playful and stimulating, the red suits the cheetah logo — a powerful icon itself, softened by its cartoonish qualities and anthropomorphic smile. It is generally playful, and some claim it creates haste and plays on impulse. It can even signify health, suggesting vitality and vibrance. Creative agency Epic uses orange as the highlight colour on its website.

Yellow Yellow can be revitalising or jarring Happy, friendly, warning Yellow is a strange colour: Lighter shades play on the happiness aspects, reminding users of summer and the sun.

Colour Psychology and Digital Marketing

Darker shades, including gold, add more weight and give a sense of antiquity. The bright yellow-dominated colour palette on the Post-it website is synonymous with the product itself. It creates an energetic vibe, and is instantly recognisable as that particular brand.When it comes to personality and visual cues, red evokes strong emotions, increases appetite, symbolizes passion and love and increases passion and intensity.

In marketing, it is known to increase the heart rates, and it’s mostly used on impulsive shoppers. Marketing and advertising are well-known for utilizing color psychology. The fact that some companies have heavily invested in this type of research and many others have followed through in its use shows they have at enough belief in the concepts of color psychology to implement them in their advertising.

Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions.

Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain. The Psychology Of Color.

Color and visual cues can have a dramatic impact on conversion rates. (and create gender-centric marketing imagery), you could end up losing out on up to 50% of your web traffic and conversions. Decide which emotions you want to convey. Color Meaning Red. Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Psychological Properties Of Colours There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.

Colour and emotions in marketing
What Your Logo’s Color Says About Your Company (Infographic)